Helping the rent generation be
heard, Causeway delivered a
campaign that sparks action
Generation Rent faced a critical challenge: their digital presence wasn’t driving enough engagement or action.
Renters who needed support struggled to navigate sign-ups, donations, or find essential tools like EPC compliance checks. At the same time, the brand’s look and feel didn’t resonate with a younger, activist audience, limiting its ability to amplify renter voices and grow its influence.
We redesigned Generation Rent’s digital experience to make action effortless. Streamlined sign-ups, flexible payments, and an intuitive EPC checker removed friction, while a bold, modern brand co-created with stakeholders brought renewed energy.
The result? A platform that empowers renters, drives campaigns, and builds stronger connections with the Gen Rent community.
From Likes
to leverage
We crafted bold, shareable campaigns that turned renters’ voices into a national force
“Our ambition to create an interactive website was met with support, creativity and dedication”
Dan Wilson-Craw, Generation Rent